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Culture Trumps Strategy

Originally attributed to Peter Drucker as “culture eats strategy for breakfast” this thought is more relevant than ever today. In the era...

Designing Business Experiments: Part 2

OK, back to the topic of designing successful business experiments. I promised some more how-to’s. Let’s start with identifying critical...

Stories?

Today’s post is more personal than informative. I have a pet peeve about people writing “how-to” articles about story-telling. Doesn’t...

Designing Business Experiments - Part 1

The purpose of a business experiment is to decide whether a business idea is worth pursuing – either in its original form or a modified...

Five Ways to Generate Consumer Insight

Many businesses are faithfully research-oriented. To that type of executive, the data that can be derived from robust research techniques...

Cheap and Fast

Most people have heard of and are familiar with the principles of the “lean start-up.” Like many concepts in business, it really boils...

The Allure of Sleepless Nights

Are you a glutton for punishment? You’ve worked hard, built your business with sweat equity, sleepless nights, and occasional terror. Now...

Four Steps to a Sustainable Value Proposition

1. First, decide what market need you are trying to fill. Filling a market need implies a gap: something that is not available to your...

Dissecting "value proposition"

So, let’s assume that you have defined and articulated your strategy and your target audience, and you now need to create preference for...

Innovation Muscle

Ironically, one of the skills that has helped each of us in business is critical thinking. And unfortunately for the practice of...

Everybody’s a marketing expert. Except…

Most business disciplines are easily understood. Accounting, customer service, IT — all pretty straightforward. You wouldn’t try to do...

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