Aug 20, 20183 minCulture Trumps StrategyOriginally attributed to Peter Drucker as “culture eats strategy for breakfast” this thought is more relevant than ever today. In the era...
Aug 6, 20182 minDesigning Business Experiments: Part 2 OK, back to the topic of designing successful business experiments. I promised some more how-to’s. Let’s start with identifying critical...
Jul 26, 20182 minStories?Today’s post is more personal than informative. I have a pet peeve about people writing “how-to” articles about story-telling. Doesn’t...
Jul 17, 20182 minDesigning Business Experiments - Part 1The purpose of a business experiment is to decide whether a business idea is worth pursuing – either in its original form or a modified...
Jul 3, 20183 minFive Ways to Generate Consumer InsightMany businesses are faithfully research-oriented. To that type of executive, the data that can be derived from robust research techniques...
Jun 25, 20183 minCheap and FastMost people have heard of and are familiar with the principles of the “lean start-up.” Like many concepts in business, it really boils...
Jun 18, 20182 minThe Allure of Sleepless NightsAre you a glutton for punishment? You’ve worked hard, built your business with sweat equity, sleepless nights, and occasional terror. Now...
Jun 11, 20182 minFour Steps to a Sustainable Value Proposition1. First, decide what market need you are trying to fill. Filling a market need implies a gap: something that is not available to your...
Jun 4, 20182 minDissecting "value proposition"So, let’s assume that you have defined and articulated your strategy and your target audience, and you now need to create preference for...
May 29, 20182 minInnovation MuscleIronically, one of the skills that has helped each of us in business is critical thinking. And unfortunately for the practice of...
May 21, 20182 minWhy you shouldn’t chase “disruptive” innovationWith the seemingly constant news about disruptive innovation in the marketplace, it seems like a smart company would invest some money in...
May 21, 20182 minEverybody’s a marketing expert. Except…Most business disciplines are easily understood. Accounting, customer service, IT — all pretty straightforward. You wouldn’t try to do...
May 21, 20182 minHow do you know when it’s time to change your strategy?You’ve probably wondered from time to time whether your business is maximizing its performance. Worse, you may be worried about what the...