Originally attributed to Peter Drucker as “culture eats strategy for breakfast” this thought is more relevant than ever today. In the era...

OK, back to the topic of designing successful business experiments. I promised some more how-to’s. Let’s start with identifying critical...

The purpose of a business experiment is to decide whether a business idea is worth pursuing – either in its original form or a modified...

Many businesses are faithfully research-oriented. To that type of executive, the data that can be derived from robust research techniques...

Most people have heard of and are familiar with the principles of the “lean start-up.” Like many concepts in business, it really boils...

Are you a glutton for punishment? You’ve worked hard, built your business with sweat equity, sleepless nights, and occasional terror. Now...

1. First, decide what market need you are trying to fill. Filling a market need implies a gap: something that is not available to your...

So, let’s assume that you have defined and articulated your strategy and your target audience, and you now need to create preference for...

Ironically, one of the skills that has helped each of us in business is critical thinking. And unfortunately for the practice of...

With the seemingly constant news about disruptive innovation in the marketplace, it seems like a smart company would invest some money in...

Most business disciplines are easily understood. Accounting, customer service, IT — all pretty straightforward. You wouldn’t try to do...

You’ve probably wondered from time to time whether your business is maximizing its performance. Worse, you may be worried about what the...