Jul 26, 20182 minStories?Today’s post is more personal than informative. I have a pet peeve about people writing “how-to” articles about story-telling. Doesn’t...
Jul 3, 20183 minFive Ways to Generate Consumer InsightMany businesses are faithfully research-oriented. To that type of executive, the data that can be derived from robust research techniques...
Jun 4, 20182 minDissecting "value proposition"So, let’s assume that you have defined and articulated your strategy and your target audience, and you now need to create preference for...
May 21, 20182 minEverybody’s a marketing expert. Except…Most business disciplines are easily understood. Accounting, customer service, IT — all pretty straightforward. You wouldn’t try to do...