OK, back to the topic of designing successful business experiments. I promised some more how-to’s. Let’s start with identifying critical...

The purpose of a business experiment is to decide whether a business idea is worth pursuing – either in its original form or a modified...

Most people have heard of and are familiar with the principles of the “lean start-up.” Like many concepts in business, it really boils...

With the seemingly constant news about disruptive innovation in the marketplace, it seems like a smart company would invest some money in...